December 11, 2019
10:00am DOORS & REGISTRATION OPEN
11:00am WELCOME & INTRO
11:15am KEYNOTE PRESENTATION
To be Announced
11:45am LUNCHEON & NETWORKING
12:30 - 1:00pm CANADIAN VIDEO MARKETING AWARDS
1:30 - 4:30pm VIDEO CONFERENCE SESSIONS
What can Lance Armstrong Teach us About Video Marketing?
Jeff Pelletier, CEO & Chief Strategist - basetwomedia
Everyone – Anytime – Everywhere – Anything
Jonathan Anthony, Global Head, Communications - Teekay
Inside Authentic Video Content
Bernadette Butler, CEO & Co-Founder, Storytap
More sessions to come!
December 12, 2019
8:30am - 12:00pm WORKSHOP #1
Getting Strategic With Video -
How to Use Video Throughout the Customer Journey
Jeff Pelletier, CEO + Chief Strategist - basetwomedia
Online video has enabled businesses and organizations to expand their video marketing well beyond TV ads and traditional corporate videos, but many struggle to generate a measurable return on investment.
In this workshop you will learn:
Strategies for using video throughout the buyer's journey to attract and convert leads, to close prospects, and delight your customers
Specific tactics for optimizing your videos for success
How to measure results and iterate over time
1:00 - 4:30pm VIDEO WORKSHOP #2
Workshop info to come soon!