UA-127501336-1
 


December 11, 2019


10:00am DOORS & REGISTRATION OPEN

11:00am WELCOME & INTRO

11:15am KEYNOTE PRESENTATION
To be Announced


11:45am LUNCHEON & NETWORKING


12:30 - 1:00pm CANADIAN VIDEO MARKETING AWARDS


1:30 - 4:30pm VIDEO CONFERENCE SESSIONS

What can Lance Armstrong Teach us About Video Marketing?

Jeff Pelletier, CEO & Chief Strategist - basetwomedia

session information

Everyone – Anytime – Everywhere – Anything

Jonathan Anthony, Global Head, Communications - Teekay

session information


Inside Authentic Video Content

Bernadette Butler, CEO & Co-Founder, Storytap

More sessions to come!

December 12, 2019

8:30am - 12:00pm WORKSHOP #1

Getting Strategic With Video -
How to Use Video Throughout the Customer Journey

Jeff Pelletier, CEO + Chief Strategist - basetwomedia

Online video has enabled businesses and organizations to expand their video marketing well beyond TV ads and traditional corporate videos, but many struggle to generate a measurable return on investment.

In this workshop you will learn:

  • Strategies for using video throughout the buyer's journey to attract and convert leads, to close prospects, and delight your customers

  • Specific tactics for optimizing your videos for success

  • How to measure results and iterate over time

1:00 - 4:30pm VIDEO WORKSHOP #2

Workshop info to come soon!