November 28, 2018
12:30pm DOORS & REGISTRATION OPEN
1:00pm WELCOME & INTRO
Shaheed Devji, Jelly Marketing
1:05pm THE GOLDEN AGE FOR SHORT FORM VIDEO
Fraser McKeen, True Calling
With appetites at an all-time high for short form video, even the giants (Netflix, Amazon) are pushing shorter content in an effort to enter the mobile space. With Facebook, Instagram, Snap Inc and YouTube all offering monetization opportunities for creators, now has never been a better time to produce short form video for the web. This session will cover:
• Branded Content
• Multiplatform Content Strategies
• Video optimized for the feed
• Monetizing short form video
1:40pm CANADIAN VIDEO MARKETING AWARDS
2:00pm NETWORKING BREAK
2:15pm VIDEO IN MEDIA PANEL
Clay Imoo, Associate Director, Ministries and Outreach Office of the Roman Catholic Archdiocese of Vancouver
Rebecca Traub, CEO/Producer, Populist Media
Blanca Blandon, Community Manager, Populist Media
Ross Allen, Mix Society
This interactive and engaging panel hosts leaders in the creator and video media sphere. We'll get raw and real about trends they're seeing, what they see for 2019, best practices for how brands can engage with them and a few surprises! Come prepared to learn from those in the trenches.
3:00 - 3:15pm REAL LIFE NETWORKING BREAK
3:15pm STORIES: THE NEXT BIG CONSUMER SHIFT
Vik Kambli, Head of Western Canada, Facebook
There have been many disruptive innovations in tech over the years which have flipped the industry on its side and required us all to think differently about what we build.
The mobile device brought increased connectivity and consumption of content - people and information could be accessed all the time.
Every mobile device now comes with a high production camera - this has led to an increase in not only photos being shared but also video. Photos and video help people communicate faster than text and make communication more immersive and fun. Researchers are estimating that mobile video will account for 75% of total video by 2020.
The next big change in consumer behavior is stories. The popularity of this format could not have come before mobile or video because it combines the best of both. The rise of the full-screen, vertical stories format comes at a time that people are seeking quick, casual visual connection.
While Feed is still growing, we at Facebook expect Stories to grow at a faster rate… and now is the time for you to jump in.
4:15pm VIDEO AND EMAIL: A WINNING DUO FOR COMMUNICATING WITH YOUR AUDIENCE
Antoine Bonicalzi, Director of Marketing, Cyberimpact
The appetite for online video is at an all-time high and it's most likely your audience's preferred content format. Email has been around forever, but is still one the most effective ways to reach your contacts and distribute your content. Video and email can be used together in more than one way. They are a winning duo that can help you communicate with your audience more effectively. This session will cover:
• How to use video strategically to build your email list
• How to maximize video distribution with email
• How to use video and email together for better communication
• The role of video in marketing automation
5:00pm KEEP THE CONVERSATION GOING - COCKTAILS & AFTER PARTY